About Susan

ABOUT

After 20 years in the corporate (and uber competitive) world of advertising and public relations, I started a small consultancy, mostly project work. I loved the freedom and flexibility, but missed the connection with people.

Eventually I got certified in training and facilitation, and then in coaching. Changing careers was no small feat. I found that coaching is my sweet spot. I love working with my clients and seeing their success, sometimes hugely tangible results, like changing careers, or getting a promotion. Other times more internally focused results, like feeling gutsier, more intuitive and happier.

Originally from California, I’ve worked in Asia for more than 20 years. I’ve appeared on the radio and in magazines, I speak at conferences around the region, and I was President of the ICF Singapore chapter. When not coaching, I’m a volunteer at the Asian Civilizations Museum and received an award for my volunteer contributions. I have a great husband and twin boys who are a constant source of entertainment.

My WHY statement “I help people be more confident to tackle the hard stuff.”

Learn more about Start with Why.

Bio and Professional Qualifications

I work with successful, smart, motivated people who want to be more inspiring, more influential and have more professional impact.

My approach to coaching is about:

Challenge – I may challenge a client’s assumptions, and offer different perspectives
Creativity – I love to brainstorm and co-create solutions
Commitment – I help clients progress and be accountable

I hope to inspire clients to stretch professionally moving beyond their comfort zone while enjoying the process of self-discovery. When clients partner with me, they benefit from my extensive international experience. Coming from a creative industry (advertising and p.r.), I love to brainstorm and co-create solutions with my clients, offer new ideas and perspectives. I have a strong value of fun, a good sense of humor, and that includes my coaching!

I specialize in coaching challenging situations such as delivering difficult messages, feedback, prioritization, conflict, communication mismatch, influence and many others.

20+ years in advertising and public relations, with global firms as well as my own boutique agency (with a business partner)
Professional Certified Coach (PCC), International Coaching Federation (ICF)
Past President, Honorary Secretary, Membership Co-Chair, ICF Singapore chapter
Bachelor of Arts degree, Communication Studies, University of California at Los Angeles (UCLA)
Coach U Certified Graduate
Harrison Assessments accredited
Certified Benchmark 360 and SKILLSCOPE facilitator, Center for Creative Leadership
Certified assessor EQi2.0 and EQi2.0 360 instruments
Certificate IV Assessment and Workplace Training (Australia)
Certified trainer, DISC Personality Profile System
Certified NLP Practitioner

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"You had a great way of breaking down the tasks I needed to focus on to reach my goals. I met you at such a critical time as I doubted myself and what I could achieve, but you helped me crystallize my goals and bring out my strengths needed to help me achieve them. I’m truly excited with my new role and life... I see it as a great new adventure for me and my family. I can safely say that I would not have achieved this without you!"

Charlotta McAlpine, Regional Unilever Account Lead, Asia, Africa, Middle East and Central Eastern Europe
"In terms of meeting expectations, our coaching sessions far exceeded what I hoped for. I wasn’t quite sure what to expect from coaching and how it would work but I really loved the way you helped me bring clarity to my thoughts and reality to my dreams... I have a better perspective on my relationships both at home and at work. I feel stronger and more confident and very excited about my next chapter in life!"

Charlotta McAlpine, Regional Unilever Account Lead, Asia, Africa, Middle East and Central Eastern Europe
“I was surprised by the results – coaching helped me access my capabilities that I could express more clearly, and it has made me a more effective professional. On top of this, it has also enabled me to enjoy work and reduce stress levels.”

Gavin Kanan KKR Singapore Pte Ltd
"Coaching provides a thinking forum, in creating the realization how important is leadership depth and team development. It also opens new perspective to the concept of coaching and strategic planning. I have been able to connect the goals and objectives of my team members with the overall goals of the organization."

Jagdish Mahapatra, Enterprise Regional Manager, Cisco, India
“Susan has been prepared to take the coaching in any direction I wanted, to really try and find ways to apply ideas that have interested me in my real world situation. I have learned from her example, have bounced ideas off her, used her as a resource, and the monthly calls have helped to keep me on track.”

Jennifer Rutherford, Manager Channel Operations Cisco, New Zealand
“I have personally found the coaching from Susan Sadler to be extremely valuable. Susan has been prepared to take the coaching in any direction I wanted, to really try and find ways to apply ideas that have interested me in my real world situation. I have learned from her example, have bounced ideas off her, used her as a resource, and the monthly calls have helped to keep me on track.”

Jennifer Rutherford, Manager Channel Operations, Cisco, New Zealand
"I initially attended the PCSI workshop with a bit of skepticism. I had been to so many different types of leadership trainings with self assessments that I didn't think I could learn anything new or, more importantly, relevant. I could not have been more mistaken. This tool was one of the most accurate assessments and the methodology was extremely effective to illustrate the different communication styles. More importantly, I left the workshop with tangible experiences knowing how to harness those differences to achieve a common goal. The impact PCSI has made in how I interact and read others is limitless."

Miryame Krogmeier, Director, Ellipsis

ABOUT

About Susan

Bio and Professional Qualifications

Follow me on

“I was surprised by the results – coaching helped me access my capabilities that I could express more clearly, and it has made me a more effective professional. On top of this, it has also enabled me to enjoy work and reduce stress levels.”